Employment Type
Full-time
Date posted
October 12, 2022
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Position title
Marketing and Communication Executive
Description

The purpose of this role is to promote Dakri Cartons through the development, implementation, tracking and evaluation of a marketing and communications strategic plan across multiple channels (including website and social media platforms).

Responsibilities

Internal communication:

  • To help employees across the organization stay up to date about the company’s vision, goals, projects and executive updates
  • Streamline any communication that occurs within the organization and keeps employees engaged with the activities of different departments across the company.
  • Produce employee communications: Develop and author a variety of internal and executive communications including presentations, announcements and newsletters.
  • Collaborate with the Human Resources in various tasks related to the internal communications strategy including induction and training programs for new and existing employees.
  • Promote the organisational culture and the Dakri Cartons Way (values into action framework).

External communication:

  • Be actively involved with the development and execution of the overall marketing and communication strategy and campaigns.
  • Manage Dakri Cartons social media presence, including promotion of Dakri Cartons products and services as well as relevant industry news.
  • Maintain the Dakri Cartons website including: - Reviewing, editing, uploading and updating content on a timely basis – Working alongside the external agencies to support optimising the website for search - Project management of website development activities
  • Measure and report on the performance of our digital presence
  • Develop and generate marketing contents and collaterals such as brochure, prints etc.
  • Project manage communications outputs as required (liaising with graphic designers, photographers, video editors etc)
  • Record activities relevant to members on Salesforce; market trends, competitor insights, brand's audiences and consumer experiences.
  • Identify digital trends and evaluate emerging technologies wherever possible.
  • Take part in regular meetings related to Dakri Cartons operations and workstreams
  • Maintain, build and update mailing and customer databases.
  • Monitoring budgets and performance of marketing campaigns
  • Provide a monthly calendar with relevant action plans for the management team
  • Demonstrate agility and flexibility to perform duties that may be outside core accountabilities.
  • Follow the norms set by ISO 9001-2015
Qualifications
  • Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in business, marketing, PR and Communications or related majors.
  • 1-2 year(s) of working experience in marketing and communication and managing social media.
  • Excellent in English and French, in speech and writing.
  • Knowledge of WordPress and Google Analytics
Competencies
  • Teamwork—having team spirits and working well in a team.
  • Reliability — being reliable, responsible, trustworthy, and fulfilling obligations.
  • Attention to detail —being careful about detail and thorough in completing work tasks.
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Position: Marketing and Communication Executive

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