Three years already since the sports equipment supplier has been booming in Mauritius. With two stores in the island, its e-commerce segment is exponentially growing. The brand quickly sees this as an opportunity to strengthen its commitment to sustainability… and turns to Dakri Cartons to find this solution!
Why choose Dakri Cartons as a supplier? “Because of their strong commitment to sustainability. The company stands out for its expertise and the quality of its products; and, above all, for its ability to innovate to meet the specific needs of its customers. The company being a Mauritian manufacturer also means a lot to us,” Sébastien Empeigne, Leader of e-commerce & CRM at Decathlon explains.
Indeed, the aim of Dakri Cartons’ products is to enable companies to reduce their carbon footprint. First, because they are designed and manufactured in Mauritius, but also thanks to our environmentally-friendly solutions. Indeed, the FSCTM certification of our raw materials implies that our cardboard uses a mix of recycled fibers and others from sustainably managed forests, which allows us to position ourselves amid the circular economy movement. The biodegradable and recyclable aspect of our products also position them as an environmentally-friendly solution throughout their life cycle.
The franchise goes from plastic to cardboard
Decathlon Mauritius’ growing e-commerce platform pushed the team to go the extra mile and think over their packaging. “This change allows us to reduce our ecological footprint, while meeting the growing expectations of our customers for greener and more sustainable solutions,” the e-commerce and CRM leader insists.
Of course, such a franchise has numerous criteria. Once Decathlon France communicates its prerequisites, the manufacturing is entrusted to Dakri Cartons. “Our collaboration with Dakri Cartons has been very enlightening,” Sébastien Empeigne shares, adding “We found ‘plug and play’ packaging solutions that met our immediate needs, but we also worked together to develop unique designs that reflect Decathlon’s identity.”
5 attributes for a good packaging according to Decathlon Mauritius
To align with the needs of this brand, packaging must meet 5 criteria, and be simultaneously:
- Durable: to best protect products during transport.
- Ecological: made from recyclable or reusable materials, thus minimizing environmental impact.
- Functional: easy to handle for an optimal user experience.
- Aesthetic: reflecting the Decathlon brand image and offering a neat presentation.
- Cost-effective: by being profitable without compromising quality and durability.
The key words of this collaboration were therefore sustainability, robustness, and customer experience. Our teams were delighted to conquer this challenge and wish even more success to Decathlon Mauritius in its mission to make sports accessible to all.
Go for cardboard now, and contact us:
Call us now on 233 5880 for more information.
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