When choosing a carton packaging provider, it is imperative that purchase managers and business owners know how their boxes are made. The industry is undergoing a shift. Environment-friendly packaging is becoming a linchpin of consumer choices. When your packaging is verifiably sustainable, chances are that a larger portion of your end-consumers will favour your product over your competitors.
Sustainable packaging affects your business’ bottom line
Your choice of packaging has a lasting effect on your revenue. To help you, we have identified some of the most important duties of packaging providers.
- Understand the client’s specific needs
Is your packaging provider meeting your specific needs? Cushioning, size and design ergonomics are three important aspects in the development of packaging. A packaging provider must understand its clients’ distribution process.
- Type of packaging
Environmentally friendly packaging is becoming a must. This will impact your consumers’ perception of your brand. A brand that uses environment-friendly packaging positions itself as responsible, and aligned with sustainable business practices (SDG #12).
- Having the bottom-line of the client in mind
The more protection the box offers, the less wastage of canned products during transportation. The canned food industry, for example, requires carton packaging that provides sufficient cushioning to the enclosed canned products.
Environment-friendly packaging
“Going green” is a major aspect of packaging. On the policy level, the Ministry of Environment, Solid Waste Management and Climate Change has put legislation in place to phase out plastic packaging. In the face of this, businesses must turn towards packaging solutions that are sustainable. For businesses to keep their packaging choices sustainable, they must definitely turn towards recyclable material. Carton and paper-based packaging are therefore definitely ideal. That being said, there are some supplementary requirements to make your packaging choice truly sustainable.
4 considerations for quality choice of carton packaging needs:
- Packaging must be certified by the Forestry Stewardship Council (FSC).
- Food sellers must make use of food-grade packaging.
- Imported packaging should not be sold as “locally made” (to prevent loss of brand loyalty).
- The packaging must be free of toxic materials.
Evidently, your packaging provider must have all required certifications available for checking. These official documentations will provide actual proof of product quality.
Brand loyalty is boosted by Environment-friendly packaging
Environmentally friendly packaging solutions boost brand loyalty. Consumers are becoming more aware of the impact that packaging has on the environment. This is why innovative designs that use recyclable material are a game-changer. Carton and pulp-based packaging have characteristics that position your business as conscious and fully relevant to an ever-evolving market.
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